DEVELOPMENT

CRAFTING the next ICONIC DESTINATIONS ONE STORYLINE AT A TIME

The Whiteroan team leverages its vertically-integrated platform to build thoughtful destinations rooted in local traditions. Our platform is uniquely positioned to unlock value based on its global experience, in-house capabilities and independent perspective. Our goal is simple: to find the best projects in the world that our development team can transform to perpetual icons.

BUILDING ICONIC DESTINATIONS

DEVELOPMENT INTENSITY

Existing underperforming hotel properties where we can stabilize operations with relatively simple renovation with our in-house B.T.R. team and are brand through a brand bid that matches the project’s potential.
Ground up development or adaptive reuse of existing assets into iconic hotel properties driven bya specialized brand selection process and B.T.R. execution. Seasoned team with experience in iconic projects in trophy locations
Holistic master planning of projects to unlock their potential as ultra luxury destinations. Place making requires intimate knowledge of multidisciplinary approach to development, including maximizing land value, financing, grants, retail activation, government relations, airlift, etc.

$1
Billion

CURRENT PROJECTS IN PROGRESS

+$5
Billion

DEVELOPMENT PAST TEAM EXPERIENCE

AWARD-WINNING SUSTAINABILITY PRACTICES

FEATURED PROJECTS

Branded or Independent our expert team focuses on creating perpetual performance by overseeing every aspect of a hotel’s operations, from top programming and employee selection to revenue management optimization.