ASSET MANAGEMENT

A portfolio covering over 20 ICONIC properties

Whiteroan’s asset management is supported by the largest independent third-party asset manager of ultraluxury assets worldwide.

$2+ Billion

UNDER HOTEL ASSET MANAGEMENT

Whiteroan hotel asset management platform crafts and oversees trophy quality properties on behalf of UHNW generational owners and institutional partners.

THE PROCESS

A PROJECT’S LIFECYCLE

Whiteroan’s asset management division helps owners of generational properties or land parcels develop a master plan vision for a trophy hotel anchored project. Utilizing proprietary program optimization models the team delivers the ideal mix of hospitality, residential and commercial components to a resort setting
- Identify the right brand or independent affiliations to guarantee a successful operating strategy and maximize value.
- Negotiate and deliver all contracts and governing documents to ensure, and asset becomes iconic and stays iconic.
- The company runs about a dozen brand bid processes annually, garnering invaluable insight on all market participants and projects
Our team acts as an extension of ownership to:
• Oversee all facets of operations, including revenue management, cost containment and HR.
• Implement capital improvements over the life cycle of the asset.
• Administer HOAs, overseeing rental programs.
• Manage government and labor relations, and mitigate liabilities.

hotel performance experts

IMPECCABLE PERFORMANCE

Our team has double digit average annual growth in hotel GOP over initial 24-month period without any significant capex.

All assets under management experiencing 30%+ growth
100% Retention of assets

TRACK RECORD

FEATURED PROJECTS

Branded or Independent our expert team focuses on creating perpetual performance by overseeing every aspect of a hotel’s operations, from top programming and employee selection to revenue management optimization.